E-Mail Marketing To Increase Customer Profitability Customers are one of the most valuable assets of a company and having a profitable customer is the most desired goal of any company or organization. It is becoming evident that just having a large number of customers doesn’t guarantee profitability. Quality always had an advantage over quantity, so what you need is not only customers but profitable customers. Before understanding how email marketing can be used to increase customer profitability we need to understand these two terms. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. Email marketing has a number of advantages like you can calculate the exact return on...
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