In Placing AdSense on Your Blog you learned how easy it was to get your Blogger blog up and running with Google AdSense. Assuming (you know what they say about that) you explored a little, you discovered that moving AdSense sections around your layout is like taking candy from a baby. But where do you put AdSense!?! Can we just slap it in any old place we like? Well, you could. And if you’re lucky you might get some clicks by blindly placing AdSense anywhere on your page. But our purpose is to make money from AdSense, so we need to optimize the best we can. Luckily for us, the nice folks at Google have given us a diagram that does just this – optimize. Google has labeled this their “Heat Map”, and the darker the colors the better the placement. As you can see the best areas for ad placement happen above what’s known as “The Fold”. The fold is the viewing area that is first seen when a user visits your site. Typically this will include the header, navigation system, an...
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