How to Monetize Your Website
Earning money from a website is like a passion for some people. In this article we would tell you some of the best ways of monetizing your website. Before moving one, let me clear you that the effectiveness of these methods would depend on the amount of traffic you are getting. If you are not getting enough visitors then concentrate on increasing traffic for your website.
Below are some of the most effective ways of monetizing your website and turn it into a money making machine.
1. PPC Advertizing networks
2. CPM Advertising Networks
3. In-text Advertising
4. CPA Advertising
5. Selling products online
6. Banner Advertising
7. Text Links
8. Affiliate Marketing
9. RSS feeds ads
10. Job boards
11. Premium content
12. Organizing Conferences
13. Donations
14. Pop ups
15. Selling EBooks, templates and themes
16. Offering Services
17. Mentoring programs
18. Audio Ads
PPC Advertising Networks:
Google with its Adsense service is the most popular service under this category. The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
To use this service you have to add a piece of code inside your website, which displays relevant adds on your website.
Google Adsense:
It’s the biggest and by far the most popular CPC (Cost Per Click) Ad Network. These days, Google Adsense serves CPM Ads as well, so it’s not a CPC only Ad Network. Google Adsense is a fast and easy to use way for publishers of all sizes to display ads on their website and earn money. The program is free to join.
Google Adsense has one of the best reporting systems, so you can easily track who clicked what and how much you made for that click.
CPM Advertising Networks:
CPM stands for Cost per Thousand ad views using the Latin word mille in the acronym. CPM is one of the most commonly used bench marks in the advertising industry and is not only used online, but in radio, TV and other forms of advertising. Instead of an ad network giving you the total cost for an advertising campaign, it easily states its ad rates at the cost per 1,000 views. CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format, the higher the CPM.
List of popular CPM advertising networks:
· Casale Media
· Burst Media
· Value Click
· Advertising.com
· Tribal Fusion
· Right Media
In-Text Advertising:
In-text ads don't require any additional real estate, which is attractive to many site owners. Ads are attached to text in your content, showing up as underlined or double underlined words that are clickable. Some will pop up a little advertisement when the word is moused over. Many viewers, however, find these ads distracting.
CPA (Cost Per Action)
CPA ads pay per action. Viewers don't just need to click on them, but they actually have to do something, either sign up/register or make a purchase. Not surprisingly, they are the highest paying ads. However, how likely your visitors will click on the ad and perform the desired action will depend very much on how relevant the ad is to your content. For example, a site about digital photography may do very well showing digital camera CPA ads. Some sites are much better suited for CPA ads. Consider whether any CPA ads would add value to your visitors.
Selling Products Online:
Direct Banner Advertising
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Text Links
Text links work the same way as the above. You set aside a space on your page and text links will start showing up when they are purchased. You need to submit specific pages into the inventory, so enter your most popular pages (homepage, category pages, and very popular articles). Rates are based on your PR, which has to do with how many other sites link to your page. If you often get linked and mentioned, text links may be profitable for your site.
Affiliate Marketing:
RSS Feeds Ads:
With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.
Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.
Job Boards:
To create a profitable and active job board you must have a website with good content and a fair amount of traffic. The advantage of this method is that Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.
List of popular job board software:
· Job Thread
· Web Scribe Job Board
· Simply Hired Job-o-matic
· Jobbex
Premium Content:
Some websites give away part of their content for free, and charge for access to the premium content and exclusive tools.
SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.
Organizing Conferences:
If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.
Donations:
Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your website is on a niche where readers learn and gain value from your content. This methods requires high traffic and sufficient amount of permanent visitors or subscribers.Pop Ups:
Pop ups are annoying, yet they are an effective way of advertising and generating revenue from your website. If you are just trying to make as much money as possible from your website, you could experiment with them. If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.
Ad networks that use pop-ups:
· Tribal Fusion
· Pay Popup
· Popup Ad
· Adversal
Selling EBooks, Templates and Themes:
Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue. You could either structure the website around the book itself or launch the ebook based on the success of the website. As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter so you can earn a fair amount by selling these templates and themes.
Offering Services:
There are services that will pay you money to run a small survey or poll on your website. Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.
Audio Ads
Also called PPP (Pay Per Play), this advertising method was introduce bywww.netaudioads.com,
the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.
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