Social Media to build reputation and strengthen brand The term social media can be defined as a group of Internet-based applications that are build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Social media is relatively inexpensive and can reach both small and large audiences effectively. Social media has many different forms like forums, blogs, social networking sites, social bookmarking sites, wikis, howtos and micro blogging. In the present age of technological advancements and emerging technologies the World Wide Web is destined to play a vital role in the lives of people. It affects every person, every business and every company and so the importance of social media in business can never be neglected. With millions of people using social networking sites, social bookmarking sites, blogs and micro blogging services it presents a market wh...
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