How to generate Backlinks An Advanced Method for Generating Backlinks In earlier newsletters we talked about using article marketing to get backlinks to your site. There are some rules you should try to follow if you want to run a successful article marketing campaign that gives you lots of valuable backlinks: The 4 rules of article marketing Rule 1. Your content should be unique: When articles aren't unique they don't get picked up by the search engines. This is called the "duplicate content penalty". Links inside a duplicate content article don't hold the same benefit as a link inside a unique article.
Rule 2. You should link to your site using your keywords: Remember that one of the most important factors for ranking highly for your search term is to have lots of backlinks using that search term. You should also spread your links throughout your article so that it looks natural to the search engines.
Rule 3. You should get links from sites that are rel...
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