How to generate Backlinks

An Advanced Method for Generating Backlinks

In earlier newsletters we talked about using article marketing to get backlinks to your site. There are some rules you should try to follow if you want to run a successful article marketing campaign that gives you lots of valuable backlinks:

The 4 rules of article marketing

• Rule 1. Your content should be unique: When articles aren't unique they don't get picked up by the search engines. This is called the "duplicate content penalty". Links inside a duplicate content article don't hold the same benefit as a link inside a unique article.
  
• Rule 2. You should link to your site using your keywords: Remember that one of the most important factors for ranking highly for your search term is to have lots of backlinks using that search term. You should also spread your links throughout your article so that it looks natural to the search engines.
  
• Rule 3. You should get links from sites that are related to yours: These are called "on topic" links and they appear to hold more value than "off topic" links. For instance, a link to your dog training site from another pet care site is going to be more relevant than a link from an automotive parts website.
  
• Rule 4. You should aim to get lots of links! Quality is important, but so is quantity! You want to make sure that you're getting a decent number of backlinks for the amount of effort you put into producing the article. Spending an hour on an article only to get one or two backlinks is not an effective use of your time.

If you've tried a bit of article marketing through article directories, you'll know that it can be a good way of getting a brief surge in traffic to your site and some longer-lasting benefit from the backlinks, but traditional forms of article marketing fail on a number of fronts:

The big weaknesses of traditional article marketing:

• Weakness 1: Big problems with duplicate content. Even if you create ten versions of your article for ten different article directories, you still only really have ten chances to have your article appear in the search engines. Any time another site picks up the article, it'll just be seen as duplicate content anyway.
  
• Weakness 2: You can usually only insert links into the article at the bottom, inside the "bio box". This looks pretty unnatural.
  
• Weakness 3: Article directories are full of duplicate content. That's their nature! Therefore the search engines are placing less value on the content in these sites, and the value you get from having your article inside one of them is lessened as well.

Is article marketing dead?

On the contrary: It simply requires a smarter, fresher approach. Fortunately there's a new tool that addresses all these problems with traditional article marketing, and knocks your article marketing efforts right out of the ball park.

Article Marketing Automation (AMAutomation.com) (what a mouthful!) is an innovation from private label rights whiz-kids Daniel Turner and Marc Lindsay of PLRPro. We've been recommending these guys for their PLR content for ages now because they simply deliver great products and finger-on-the-pulse market knowledge, and they've set the same high standards for AMA.

Basically it's an automated tool for generating thousands of versions of your article, coupled with a distributed network of on-topic blogs and websites that you can then submit your unique article to. Your unique article appears on an on-topic website that isn't an article directory -- which pretty much hits all the buttons for a successful article marketing campaign! And it's fast. And it's clever.

Here's the breakdown:

Article Marketing Automation: What it does:

• "Spins" out your articles to make thousands of unique versions.
  AMA contains a very useful tool that creates thousands of versions of your article in a fraction of the time it would take you to reword even one or two articles. This isn't some kind of "automated thesaurus bot" that makes a garbled mess of your article... with AMA you yourself write the variations, and then AMA multiplies them out into thousands of unique articles.
  
  It requires a little work at the start, but in general it shouldn't take more than about half an hour per 300-word article. If you get 1000 articles from an hour's work... that's a really good investment of time.
  
• Lets you link to your site in a natural way
  Unlike article directories, AMA lets you link to your site within your article and using whatever anchor text you like. This means that you're going to get a much bigger benefit from the link than if you just had a link in the "bio box".
  
• Posts your article on relevant websites in the AMA network.
  You can then post your artice on websites in the AMA network. AMA categorizes sites so you can easily find sites that are relevant to your own... thereby increasing the value of the backlink. The only other site we know offering this type of distributed network is Unique Article Wizard (also a worthwhile service, but slightly more expensive.)
  
  AMA's network of sites are independently owned, which allows AMA to grow much faster and add more sites to the network because they don't have to create the sites themselves! The sites in AMA's network are also "real" blogs as opposed to blogs created just for this purpose, which means the content is of much higher quality and they attract real readers, not just search engines. AMA have started with over 2000 sites of this nature and they're eventually aiming to have 60,000.
  

The key points here are:

• Create thousands of unique articles
• Post your articles on relevant sites
• Link to your site in a natural manner
• Huge number of sites to post to
• No article directories
• No duplicate content penalties

Is Article Marketing Automation the solution?

Remember our rules from the start of this newsletter? How well does AMA live up to these important requirements?

• Rule 1: Your content must be unique: AMA has a tool that allows you to automatically "spin" out thousands of unique versions of the same article in a fraction of the time it would take you to reword one or two articles manually!
  
• Rule 2: Links to your site must look natural: AMA doesn't restrict you to the bio box... you can pepper links around your article in a natural manner.
  
• Rule 3: Get links from related sites: AMA has a network of over 2000 independently owned sites on a huge range of topics. There are 20 dog-training websites in the network, and a further 50 pet training sites as well. And if you're not creating a site on dog training -- there will be relevant sites for your topic too!
  
• Rule 4: Get lots of links: As I just said, AMA have 2000 blogs and websites on their network at the moment, and they're aiming to eventually have 60,000. Even if just 1% of those sites are relevant to your site, you have the potential for 600 relevant backlinks right there!