What are the steps to successfully pivot your business?
http://www.wicz.com/story/42652755/how-to-pivot-your-business
Pivoting your business isn’t always fun, but it can be necessary. Done right it can open up your potential for much greater results. It may save everything you have done so far. Including thousands of jobs, building investor relationships, and the time you’ve invested. This is true for brand new pre-revenue startups, as well as, huge international corporations that have been around for decades.
So, if a pivot is right for you, how do you do it?
What Is A Pivot?
As the term suggests, pivoting your business means turning and changing directions from where you are, and where your venture is pointing.
Pivots can be risky and painful. Though they can also be obvious, natural, and can finally rip open the doors to big success.
Pivots may be soft or hard. Meaning adjustments in one area, like pricing or target customers, or completely changing your product, target market, and business model.
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